1. Copyright and content ownership
© DigitalTeddy Solutions Ltd. All rights reserved.
Unless otherwise stated, all content published on this website, including but not limited to written content, reports, articles, diagrams, models, frameworks, methodologies, branding, visual design, and graphical assets, is the intellectual property of DigitalTeddy Solutions Ltd. This content is protected under the Copyright, Designs and Patents Act 1988 and other applicable UK intellectual property legislation.
No part of this website may be copied, reproduced, republished, distributed, stored, adapted, or transmitted in any form or by any means without the prior written consent of DigitalTeddy Solutions Ltd., except where permitted under applicable law.
2. Trademarks and design marks
All trademarks, service marks, trade names, logos, and design marks displayed on this website are the property of DigitalTeddy Solutions Ltd. or their respective owners. These are used for identification purposes only and remain the intellectual property of their owners.
Nothing contained on this website should be interpreted as granting, by implication or otherwise, any licence or right to use any trademark, logo, or design mark without express written permission from the relevant rights holder.
3. Use of artificial intelligence and large language models
We use artificial intelligence tools, including large language models, to support some of the content published on this website and through DigitalTeddy’s social media channels. This may include research support, analysis, ideation, drafting, revision and the generation of illustrations or promotional material.
Our people set the direction, apply professional judgement and review and approve the final content before publication. AI tools do not independently provide advice or make decisions on behalf of DigitalTeddy. DigitalTeddy Solutions Ltd. remains responsible for the content it publishes and the professional advice it provides.
Our approach follows these principles:
- Human direction and accountability
AI may contribute substantially to a draft or generate an illustration. Its outputs remain subject to human review and editorial control. We check material claims and supporting sources before publication. - Clear and proportionate disclosure
We aim to help customers understand where AI contributed and where human expertise and judgement were applied. Where AI contributes substantially to an article, we explain its role. We identify AI-generated illustrations separately and provide any additional disclosures required by the relevant publication channel or applicable obligations. - Professional judgement
AI supports our work but does not replace our responsibility to assess evidence, reach considered conclusions and provide advice appropriate to the circumstances. - Confidentiality and data protection
We assess the suitability of AI services before using them with confidential, proprietary or client-identifiable information. Such information is only processed through approved arrangements with appropriate contractual and technical safeguards, including restrictions on its use for model training. Where personal data is involved, we apply relevant data protection requirements and take account of ICO guidance.
Copyright and other intellectual property rights in material produced through AI-assisted workflows depend on applicable law, contractual terms and any third-party rights. DigitalTeddy Solutions Ltd. reserves the rights it holds in its published material.
If you would like to understand how AI contributed to a particular publication, or believe that our disclosure is unclear or inaccurate, please contact us.
4. Data protection and consistency with the Privacy Policy
Where personal data is processed in connection with this website, it is handled in accordance with:
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018
- Guidance issued by the ICO
Details regarding what personal data is collected, the lawful bases for processing, data subject rights, retention, and contact information are set out in the Privacy Policy, which should be read alongside this statement. In the event of any inconsistency, the Privacy Policy takes precedence in respect of personal data processing.
5. Professional judgement and limitations of information
Content on this website is provided for general information purposes only. It does not constitute legal, financial, regulatory, or professional advice, nor should it be relied upon as such.
While reasonable care is taken to ensure accuracy and relevance at the time of publication, DigitalTeddy Solutions Ltd. makes no warranties or representations regarding completeness, timeliness, or suitability for any particular purpose. Use of information from this site is at the reader’s own risk.